I'm a "returning expat" - an Israeli who lived in the Netherlands for a few years. The site was quite helpful for me over there, despite a relatively small number of users.
I have also found myself with expat-type questions regarding Israel now that I've come back - but there's practically nobody to answer them. Extremely few users, and I've provided the same number of up-voted answers as the other 3 top answerers combined. That's not good...
So: How would you advise someone who does not really spend time with expats, and is not a social media buff, to possibly help in "recruiting" more users to frequent the site - both to ask and to answer.
PS - I have a bunch of stuff I could definitely answer if anybody asked, but I don't feel like sitting around and inventing artificial questions.